When I first discovered that most prominent fashion designer in the industry, Karl Lagerfeld, was going to release an affordable collection entitled Karl, I knew I would have to get my hands on a few pieces. After seeing the sneak peak preview (see photo above) released about 24 hours ago by Karl himself, my assumptions were correct. It's a must have for me.
I've read others already saying that it's just another designer going affordable. It's certainly not another designer for Target, like Missoni for Target (which was just restocked today) or the more up-and-coming Jason Wu for Target. Nor is it a Valentino for H&M. It's the one and only Karl Lagerfeld, and he is definitely not just any other designer. If anything from the other designers brands going affordable, I can imagine a high demand for these apparel.
This collection is only a small addition to his empire dominating the fashion world. At 78 years-old, this man can't be stopped. It's difficult to imagine how he even has time to another line, let alone two by relaunch his own line, under his name, again. Somehow Lagerfeld does it. Lagerfeld is teaming up with Net-A-Porter (net-a-porter.com) to debut the highly anticipated line online only on January 25 and then officially on his website (karllagerfeld.com) on February 28. It will make an official debut on the same day at the Paris Couture Fashion Week, which is something to look out for. Different from most, the collection will actually be available the same day it's debuted rather than having to face that six month wait. The collection will feature about 70 pieces with prices ranging from $95 to $450, which is considerably lower than any high-end piece from Chanel, Fendi or Largerfeld's own fashion house. Usually, the price range in his high fashion collections start at about $450. There will be a lot of promotion done for the line including a new book, pop-up shops in major cities, social media involvement and eventually menswear in 2012. This affordable range will allow Lagerfeld to reach a wider v ariety of clientele. A smart move for a brilliant man the fashion world. This will be a great benefit for Net-A-Porter as well, as the website continually rises with popularity.
The line being called "ironiK, artistiK, aKessible" by WWD.com surely makes one surprised Lagerfeld didn't team up with the Kardashians. Possibly, Lagerfeld wants to take out the Kardashians simply because he can do what he wants. Ignoring the riddled "k's" added, the proclamation really does describe the line. The line embodies a very rock-and-roll and urban street persona. It really reminds me of the Lagerfeld collection a few seasons ago as well as the Macy's collaboration, both exhibiting elements of his personal style. I can't be the only one who can see Lagerfeld in those blazers. Although many might not consider it very new or original with that in mind, the collection still seems to be wearable consisting of blacks, whites and silvers and plenty of leather and denim. The sharp collars are chic and fashion-forward. I, for one, cannot wait to see what the rest of the collection will look like.
The company didn't release word on exactly how much inventory they will have of each item, so if you are a fashionista amazed by the line, I wouldn't wait. Lagerfeld's website has a sign-up list to so you can be personally notified news and when the line will out. Net-A-Porter even has a Karl kountdown (The "K" lingo is starting to get to me now). It's definitely something to at least check out. Below is a teaser from the Le Web conference, where he talked about the new line, that definitely shows the characteristics of the line.